Solutions · Trend Data Ingestion

From market signal to design direction

Trend and market references, collected and structured into input your designers can generate from directly.

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The market
Retailer drops
New-in pages across your market
Runway and editorial
Seasonal direction
Your trend tools
Reports you already work with
→
collected and checked
The structured set
● Curated for your brief
Checked by eye✓
Organised by category✓
Ingested with your archives✓
Matched to your assortment and brand language
→
generated
Design directions
New styles
Generated from the set, for your review
Generated design direction on model
Colourways and variations
Explored before anything is made
Your team decides
Directions reviewed, not mood boards built
The market, structured into something your designers can use.
What it means for your organisation
100s
of market references per brief
collected across the retailers you compete with
1
curated set per category
every reference checked by eye before it reaches your team
0
hours of collecting for your designers
they start from the structured set, not the open internet
What you get

The market, curated into generation input

Collected from the market you sell in

We collect references from retailer drops, seasonal reports and the trend tools you already use, briefed around your categories and price point.

Retailer new-in drops
Seasonal reports
Your trend platform
→
one brief
One structured collection
Built around your assortment, not a generic feed

Checked by eye, organised by category

Every reference is visually checked before it reaches your team, then organised into category sets that match how your assortment is built.

Dresses✓
Outerwear✓
Knitwear✓
Denim✓
Accessories✓
Footwear✓
Prints✓
+ your categories
→
ready to use
Category sets
Structured the way your buying and design teams work

Combined with your own archives

Past collections, bestsellers and styling guides are ingested alongside the market data, so new directions stay recognisably yours.

Past collections
Bestsellers
Styling guides
→
ingested
Your brand context
The market filtered through what already works for you

From reference to generated design

Your designers generate new styles directly from the structured set, and review finished design directions instead of building mood boards by hand.

Trend reference
From the curated set
→
generate
Generated design direction one
Direction 01✓
Generated design direction two
Direction 02✓
Generated design direction three
Direction 03✓
Reviewed by your team
Questions
Where do the references come from?

From the market you sell in: retailer new-in drops, seasonal reports and editorial sources, collected around a brief we agree with your team.

Can it work with the trend platform we already use?

Yes. If you already work with a trend-analysis tool, its output can be brought in as generation input alongside the curated sets.

Who owns the generated design directions?

You do. Generated designs are yours to develop, and your team decides which directions go forward.

Enterprise

Talk to us about your categories

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