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The Digital Weave - Zero Budget Brand Launch

Nicol Miracapillo is owner of Camiceriamira, a shirt making company, established in 2013 and known for its constant exploration of new materials and its modern interpretation of classic craftsmanship. He is also the founder of Artisacamiceria, a new men’s shirt label designed for the young, modern consumer. Every Artisa shirt is created digitally and presented to consumers in virtual form before production begins, allowing demand to drive supply and flipping the traditional fashion model on its head.

link: https://www.linkedin.com/in/nicol-miracapillo-25a05052/

Website Camiceria Mira: https://camiceriamira.it/

Website Artisa: https://artisa.it    

Instagram Artisa: https://www.instagram.com/artisacamiceria/

Artisa email: artisacamiceria@gmail.com

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In this in-depth conversation, Adriana Pereira speaks with Nicol Miracapillo, founder of Camiceria Mira 1.4 and Artisa, about how artificial intelligence and 3D design are redefining the fashion design process—from concept development to production and storytelling.

First, Nicol shares how integrating 3D garment design and AI-powered visualization has dramatically accelerated his workflow. What once took several days can now be achieved in minutes, allowing for rapid experimentation with silhouettes, fabrics, textures, and styling across both still imagery and video—without producing physical samples.

Second, the discussion explores the role of on-demand production and sustainability. By designing, testing, and validating garments digitally before manufacturing, Nicol explains how brands can reduce waste, limit overproduction, and create more personalized products—aligning creativity with responsible fashion practices.

Finally, the conversation emphasizes the importance of human creativity, taste, and artistic direction in an AI-driven workflow. While AI enables efficiency and scale, Nicol highlights that vision, sensibility, and decision-making remain firmly in the hands of the designer. AI becomes a creative partner—amplifying ideas rather than replacing them.

Together, this conversation offers valuable insight for fashion designers, creative directors, and brands looking to understand how AI and digital tools can enhance creativity, streamline production, and shape the future of fashion.

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TRANSCRIPTION

00:00:03,260 --> 00:00:43,540 Adriana Pereira
and I'm, uh, super excited to have you today, because, uh, you are one of my favorite users of the Fabricant platform, because the content you create is amazing. I see it in your Instagram. I think you, like, uh... You're such a art director, creating this very exciting concept, this very exciting language, uh, this brand, which we're gonna talk about it. And, uh, and you're also, uh, uh, very good in adopting the different technologies to get there, so we're also gonna talk about it. Uh, so yeah, let's, uh, let's get started. Can you share a bit about your background and what inspired your journey into fashion?

00:00:43,540 --> 00:01:38,640 Nicol Miracapillo
Yes. I hold a degree in, uh, in economics, with a specialization in, uh, marketing, and I completed my studies between Rome and Bari. Uh, I am currently, uh, the owner of, uh, Camiceria Mira 1.4, and, uh, a bespoke shirt-making company. Uh, about five year ago, uh, driven my, my passion for fashion, especially for shirt, uh, I, I begin exploring the world of, uh, 3D, uh, design, uh, using software, uh, such as, as Cinema 4D, uh, Daz 3D, and, uh, Clo3D. Uh, so with these tools, uh, uh, I have, uh, been created a three-dimensional shirt model, uh, with a unique fabric and texture, uh, blending, uh, traditional craftsmanship, uh, with digital, uh, innovation.

00:01:38,640 --> 00:02:01,520 Adriana Pereira
Amazing. So you're, you're a true, uh, innovator, embracing a breadth of, uh, different tools. And can you show me... Uh, can you tell me a bit about, uh, how you're currently using all these digital tools, and, and your workflow? Uh, so how are you combining these digital tools, and how you're using AI in your creative process and your business?

00:02:01,520 --> 00:03:01,280 Nicol Miracapillo
Okay. Uh, what, uh, pushed m- me, uh, to explore, uh, these tools, uh, uh, were, was, uh, the desire to make, uh, my 3D work, uh, as realistic, uh, as possible, uh, without losing, uh, the concept and texture, uh, I had, uh, created. Uh, even, uh, in, uh, designing pattern for shirt, I us- usually, I usually to feel, uh, limited, but, uh, uh, thanks to the tools on CREIAI, I have started generating, uh, texture, uh, while, uh, staying, uh, true to my personal, uh, style. From there, uh, I begin, uh, um, using, uh, your technology, uh, which are, uh, truly spectacular, uh, allowing me to take, uh, my work, uh, to, uh, a whole, uh, new level. Currently, I use, uh, digital tools, uh, and, uh, AI workflow, uh, as an, uh, integral part of the creative process of my brand.

00:03:01,280 --> 00:03:01,520 Adriana Pereira
Mm-hmm.

00:03:01,520 --> 00:03:31,960 Nicol Miracapillo
Uh, I design the garment in 3D, generate, uh, uh, customized texture and pattern, and, uh, then immediately test, uh, on virtual models, uh, both in photos and, uh, video. Uh, this, uh, allow me, uh, to experiment with combination color, uh, material, and cuts, uh, in real, uh, time, uh, optimizing both the aesthetic quality and the consistency, uh, with the original, uh, concept.

00:03:31,960 --> 00:03:32,380 Adriana Pereira
Mm-hmm.

00:03:32,380 --> 00:03:58,180 Nicol Miracapillo
Uh, additional, uh, uh, this digital workflow enable me, uh, to quickly, uh, document and, uh, share, uh, my idea with my, uh, future partner, uh, collaborator, uh, making the entire process, uh, more fluid, creative, and faster, uh, compared, uh, to traditional, uh, method. Uh, yes.

00:03:58,180 --> 00:04:11,340 Adriana Pereira
That's amazing. How much time does it cost from you from the concept to your, your final photography in Instagram? So how much time does it take, roughly?

00:04:11,340 --> 00:04:31,220 Nicol Miracapillo
Uh, very, very fast. In 20 minute, uh, I can, uh, uh, create the 3D shirt, uh, with the software 3D, uh, and apply, uh, in the, your photo studio. Uh, in 20 minutes, uh, I have, uh, this, uh, result.

00:04:31,220 --> 00:04:32,260 Adriana Pereira
Wow!

00:04:32,260 --> 00:04:32,840 Nicol Miracapillo
Yes.

00:04:32,840 --> 00:04:35,480 Adriana Pereira
That's, that's incredible.

00:04:35,480 --> 00:04:37,640 Nicol Miracapillo
For image and the video.

00:04:37,640 --> 00:04:47,460 Adriana Pereira
Wow. You are a pro, but that's incredible. If you did not have the tools you have right now, how much time it would take?

00:04:47,460 --> 00:04:50,780 Nicol Miracapillo
Three day, four day.

00:04:50,780 --> 00:04:51,720 Adriana Pereira
Wow.

00:04:51,720 --> 00:04:57,840 Nicol Miracapillo
I... Not a day. I- uh, very... There is a big difference. Yeah, a big difference, yes.

00:04:57,840 --> 00:05:04,180 Adriana Pereira
So I'm, I'm super curious of how did your community respond to your digital approach?

00:05:04,180 --> 00:05:52,100 Nicol Miracapillo
At the, the beginning, when I started posting image on Instagram, uh, my audience, uh, who were used to 2D content, uh, was, uh, uh, surprised with it. Uh, I received message from people, uh, uh, curious about which tool, uh, I have used, uh, and, uh, whether the image were, uh, real. Uh, this reason, uh, this reaction, uh, showed me, uh, how much the possibilities, uh, offered, uh, uh, by digital tools, and, uh, I can capture attention, uh, and spark, uh, interest, creating a direct, uh, dialogue with those, uh, following, uh, my work, uh, and increasing, uh, community, uh, engagement.

00:05:52,100 --> 00:06:04,380 Adriana Pereira
And that, that's great that, uh, that the community is reacting really well, right? So it leads to the next question, is, um, is it possible to do production on demand? What does it mean to you, and, and how you are applying it?

00:06:05,207 --> 00:06:37,207 Nicol Miracapillo
... Yes. Uh, on-demand production is, uh, another, uh, idea. Uh, we want, uh, to give, uh, user, uh, the opportunity to choose, uh, uh, which design, uh, to use from, uh, those, uh, I have, uh, published, uh, for the shirt, and to see the type of shirt, uh, they would, uh, like. Uh, this way, uh, each piece, uh, can become a fully personal- personalized on-demand, uh, creation.

00:06:37,207 --> 00:06:37,488 Adriana Pereira
Wow!

00:06:37,488 --> 00:06:54,147 Nicol Miracapillo
Uh, so far, uh, we haven't, uh, received any question, uh, any, any request yet, uh, in this moment. But the, the, the goal, uh, is, uh, to make the process, uh, more interactive, uh, and engaging.

00:06:54,147 --> 00:07:04,188 Adriana Pereira
And how, uh, uh, how are you gonna enable the manufacturing side of it to be on demand, so to produce one item?

00:07:04,188 --> 00:07:26,457 Nicol Miracapillo
Yes, yeah, I have these... I've, uh, the, the small laboratories, uh, in my company that, uh, produce, uh, 10 shirts a day. My these- Yes, uh, for, uh, made-to-measure shirt. Uh, yes, uh, at the moment, for the business, uh, for business shirt, uh, shirt.

00:07:26,457 --> 00:07:27,058 Adriana Pereira
Amazing.

00:07:27,058 --> 00:07:27,087 Nicol Miracapillo
Uh-

00:07:27,087 --> 00:07:43,248 Adriana Pereira
So you have the facilities, you have the production facilities to do it. From a sustainability point of view, but also from a uniqueness point of view, I think you're gonna add a lot of value to the fashion ecosystem and to your brand fans. Very, very exciting.

00:07:43,248 --> 00:07:53,408 Adriana Pereira
So how, how would you say this change has influenced sustainability, efficiency, creativity in, in what you do?

00:07:53,408 --> 00:08:19,227 Nicol Miracapillo
The, the introduction, uh, of, uh, artificial, artificial intelligence and the digital tools, uh, uh, had, has had a major impact on, uh, sustainability, uh, efficiency, and creativity in my work. But for the, uh, from a sustainability per- perspective, I can minimize, uh, waste, uh, because I no longer need to produce the physical, uh, prototypes-

00:08:19,227 --> 00:08:19,808 Adriana Pereira
Mm

00:08:19,808 --> 00:08:37,268 Nicol Miracapillo
... every day, every day, yeah. Everything, uh, is created and developed, uh, digitally. Uh, this, uh, allow me, uh, to focus, uh, only on the garment. Uh, I truly want to produce, uh, such, uh, a limited, uh, limited edition.

00:08:37,268 --> 00:08:44,408 Adriana Pereira
So Nicole, how are you using AI in your creative process and, uh, in your business operations?

00:08:44,408 --> 00:09:13,508 Nicol Miracapillo
At the moment, uh, I use, uh, artificial intelligence only in my creative process, uh, closely connected to my new brand, Artisa. Uh, it helps me, uh, develop idea, create text to design, uh, garment visualization, and, uh, well as producing imaging video that best express my aesthetic vision. I don't use, uh, it, uh, uh, yet for the other oper- uh, business operation.

00:09:13,508 --> 00:09:13,887 Adriana Pereira
Mm-hmm.

00:09:13,887 --> 00:09:25,938 Nicol Miracapillo
Uh, but in the future, uh, I'd like to explore, uh, oh, uh, I, uh, call the also super the management and the strategic, uh, uh, side for, uh-

00:09:25,938 --> 00:09:25,938 Adriana Pereira
Mm

00:09:25,938 --> 00:10:17,627 Nicol Miracapillo
... of, of the brand. Uh, artificial intelligence has brought, uh, tremendous value to my work, uh, opening up, uh, new creative opportunities. Uh, AI is capable, is a very short time of creating a brand and expressing it through photo and video, and making it viral. Um, however, uh, uh, everything still depend on the skill and sensitivity of the person working, uh, behind the, the, the tools. In my case, uh, I see the project, uh, as a kind of, uh, bet, and, uh, uh, I believe it, uh, in it every day, uh, putting passion and, uh, care into every stage, uh, of the creative, uh, process.

00:10:17,627 --> 00:10:22,068 Adriana Pereira
Do you feel you have more opportunity to be creative now?

00:10:22,068 --> 00:10:24,907 Nicol Miracapillo
Now, yes. Yes.

00:10:24,907 --> 00:10:40,588 Adriana Pereira
Yeah, and it, and it shows, and, and to your point is, uh, you need to have taste, right? AI is there to support, but I think you have a very clear vision for your brand, a very strong taste, and it really shows in your work.

00:10:40,588 --> 00:10:41,448 Nicol Miracapillo
Yeah.

00:10:41,448 --> 00:10:52,728 Adriana Pereira
And, uh, you, you seem to have a very strong, uh, creative view and art direction for your brand. How do you balance the human creativity and the AI-generated?

00:10:52,728 --> 00:11:07,367 Nicol Miracapillo
In the balance, uh, human creativity and intelligence always, uh, win. Uh, without them, AI-generated, uh, risk, risk, uh, being generic or, uh, lacking personality.

00:11:07,367 --> 00:11:07,678 Adriana Pereira
Mm.

00:11:07,678 --> 00:11:25,608 Nicol Miracapillo
Uh, it's, it's important to remember that AI was, uh, created by, by humans. Uh, it remain a powerful, uh, tools, but the direction, task, and the sensitivity always remain in the hand of the artist.

00:11:25,608 --> 00:11:54,448 Adriana Pereira
I love that, and, and I, I fully agree. I fully agree. If anything, I think AI elevates the, the quality, right? So the average becomes better, but the great will come from the... through the human input, the human taste, uh, the creative vision. And again, I think you have a very clear one, and I'm excited to see it launched. And Nicole, what a- what advice would you give to another designer that wants to start with, uh, with artificial intelligence?

00:11:54,448 --> 00:12:15,127 Nicol Miracapillo
My advice is to, uh, approach, uh, this, uh, new, uh, world with, uh, ca- caution. Uh, start by taking, uh, courses on prompt writing to truly understand how to communicate with, uh, AI, uh, effectively.

00:12:15,127 --> 00:12:16,348 Adriana Pereira
Mm-hmm.

00:12:16,664 --> 00:12:47,383 Nicol Miracapillo
... uh, begin using AI, uh, gradually, but always, uh, make sure that the final result is a balanced mix, about 15 and, uh, AI and 15 human, uh, imagination and creativity. The goal is, uh, uh, to, uh, let, uh, technology assist and inspire, inspire you without, uh, ever, ever replacing your, uh, unique, uh, creativity and vision.

00:12:47,383 --> 00:13:33,983 Adriana Pereira
Yeah, I love that, uh, how much you, you put emphasis also on, uh, learning how to prompt, which, which ultimately is identifying the language of your brand, right? Being very clear of, uh, what your brand is about and how you translate that into direction for AI, right? And I, I fully agree with that. It's something that, uh, we have been put a lot of emphasis recently to create prompt guides and start sharing more prompt guides so that people can start playing, you know, to your point. Start first playing with it, and when you feel, "Okay, that is the direction," then you can build on top of it. Yeah, so very, very valid. Thanks for that. And continuing on this, uh, I guess, uh, uh, advice to a designer, what tools would you recommend that you found very effective for you?

00:13:33,983 --> 00:14:18,564 Nicol Miracapillo
The tools, uh, I have found the most, uh, effective is Photo Studio. With the new, uh, Vu, uh, to accurate, uh, update, uh, it allow me to perfect- perfectly fit the same, uh, shirt, uh, into the model I have, uh, uploaded. Placing it precisely within, uh, the context, uh, I describe, uh, on the, on the prompt. Uh, I consider this tool the most important, uh, one, uh, because without it, uh, it wouldn't, uh, be possible to create video, uh, that, uh, meet, uh, my, my standard.

00:14:18,564 --> 00:14:18,904 Adriana Pereira
Mm-hmm.

00:14:18,904 --> 00:14:29,503 Nicol Miracapillo
Uh, the higher image quality generated by Photo Studio, uh, the greater the visual impact o- of the final video.

00:14:29,503 --> 00:15:03,924 Nicol Miracapillo
Uh, in additional to that, I also used other tools, such as Create Image, uh, to generate, uh, photo models, uh, Edit Image to modify, uh, photo or texture. Uh, I have previously created using, uh, um, external tools like, uh, Create AI, uh, and, uh, Sketch Image, uh, is, uh, a good, uh, uh, tools, uh, which I currently use for designing a shirt packaging.

00:15:03,924 --> 00:15:44,283 Adriana Pereira
Okay, amazing. I mean, so you, you actually use the entire suite of the Fabricant, which is, uh, really, really exciting. You, you are definitely a pro user. Thanks for that. Thanks for sharing it, and, uh, and again, helping us to make it better, because you definitely do by showing your work and, uh, communicating your needs as well, so I really appreciate it. And Nicole, being such a innovator as you are, and, uh, you know, I think again, you come from, uh, a typical wholesale, uh, male, male shirts production. You adopted 3D, and now you're adopting AI. How do you see the fashion industry evolving, and how technology's impacting it in the next five years?

00:15:44,283 --> 00:17:12,464 Nicol Miracapillo
I believe, uh, technology, uh, will, uh, completely, uh, redefine, uh, the fashion industry, uh, in the coming year. Uh, we're moving, uh, toward a future, uh, where digital design, AI, and, uh, sustainability, uh, will merge into, uh, one creative eco- ecosystem. Uh, designer will be able to develop and test the collection virtually, uh, before producing a single, uh, garment, uh, drastically reduce, uh, waste, uh, and production, uh, time. Uh, for me, the most, uh, exciting part, uh, is the emotional connection that the technology can create, uh, between the brand and the audience. Uh, through good visualization, AI storytelling, and virtual, uh, experience, uh, fashion will no longer be just, uh, about, uh, wearing something. Uh, it, uh, will be, uh, about, uh, living a story, uh, feeling a value, and connecting with a vision. Uh, technology, in my view, uh, will not, uh, replace the creativity. Uh, it will, uh, amplify, uh, it, uh, giving, uh, designer a new way to express, uh, their, uh, identity, uh, and, uh, emotion.

00:17:12,464 --> 00:18:07,304 Adriana Pereira
This is amazing, Nicole. I- I'm really excited by your vision. You know, I, I'm especially excited about the transformation of fashion, indeed enabling, uh, designers to develop their collections, to show with a very rich toli- storytelling to the world, to reduce the footprint by your on-demand, uh, or at least reduce the amount of production, and, uh, I'm excited that you are paving the way. Really, you're doing an amazing job. I'm, uh... I can't wait for the launch of your new, uh, uh, brand. Uh, I'm already excited just seeing the visuals and seeing everything that you're putting out to the world, and I'm sure that your community will have the same reaction. So I'll keep following you and, uh, and cheering you, uh, from the sideline, and, uh, thank you again for supporting us as well and being one of our super users and, uh, paving the way for many more to come. Thank you so much.

00:18:07,304 --> 00:18:08,444 Nicol Miracapillo
Thank you. Thank you.

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