It’s a lucky few that get to explore a new world, and even less that also get to influence how that world looks, feels and behaves. The digital-only fashion universe is an uncharted space for self-expression where pre-existing rules don’t apply. As pioneering ‘fashionauts’ The Fabricant has a responsibility to help shape this unspoiled territory so we avoid the mistakes of the past. By going beyond the boundaries of the physical realm, the opportunities we envision to enhance the human experience couldn’t be more exciting.

In an environment that makes the impossible possible, that wastes nothing but data and exploits nothing but the imagination, the very idea of physicality seems outdated. When clothing is always digital, never physical, pollution and waste reduction are non-topics. In this new world there’s no such thing as factories, supply chains, retail outlets or sample sizes. There are no delivery trucks to fuel, no clothes to launder and no closets to declutter. Creativity and self-expression don’t come at a cost that becomes difficult to justify. With just a click anyone can contain the entire fashion industry on their hard drive. It’s sustainable by its very nature.

Digital-only clothing presents the possibility for a completely new, more transparent fashion industry. To help advance this open and collaborative dynamic, every month The Fabricant is doing a free file drop, or FFROP, as we like to call it. FFROP #3 lands today. Like the previous two it’s free to download and features an outfit from The Fabricant’s DEEP digital fashion collection.

Co-creation and inclusivity are fundamental to the digital-only fashion sector we want to be part of. Providing the tools so everyone can curate their virtual identity is The Fabricant’s way of making it happen. Do you want to be part of a groundbreaking fashion movement? Then join us on the journey that uploads the human to its next level of existence. In this exciting new fashion dimension we’re all adventurers.

Amsterdam Digital Fashion Capital!

We declare Amsterdam the capital of Digital Fashion! In 2016 when we first began producing digital fashion animations (ZIL's Grad) AMFI had just produced three very talented digital fashion designers. Their work has become the foundation of the work we have done here at The Fabricant and allowed us to take the path we’re on now.

Two years ago, we talked about the point in time when things start picking up pace for digitization. 2018 has marked the year where we see most initiatives happening from digital fitting services, 3D supermodels, virtual Instagram influencers and several software tools to aid each aspect of the fashion cycle.

We are a group of passionate creators and entrepreneurs looking to contribute to this change. And we want to connect with everyone who feel they are on the same path. Other digital fashion designers, 3D designers/animators with an affinity for fashion and brands/designers from the industry. We are looking to grow further this year and will be on the lookout for anyone with a talent, affinity, passion and vision for the fashion industry.

Today is Friday 23rd of March. As of next month we will start revealing projects, collaborations, new team members and our advisory board who have joined us since the beginning of this year. We’re picking up pace, but are not at full speed yet.

Will AI become creative?

This is a question I see popping in several articles online and it’s a question we deal in our upcoming project ‘Faster Fashion’. Thousands of images from Paris Fashion Week were fed to a neural networks algorithm to provide multiple (pixelated outcomes) ‘predicting’ the next fashion trend. Digital fashion designer @amberjaeslooten used these outcomes as inspiration for her next digital collection.

Past nine months we’ve been experimenting with 3D modeling around these designs and are finally starting production to develop a virtual fashion experience. The deliverables will be ready around end of May ’18. From May onwards we’ll start releasing the results first through social media and fashion conferences. And later releasing an online VR experience of front-row seats of this virtual catwalk experience. Democratizing and making it non-exclusive

From left to right. 01 - source image, 02 - output, 03 - interpretation. image copyright  @amberjaeslooten

From left to right. 01 - source image, 02 - output, 03 - interpretation. image copyright @amberjaeslooten

SHUDU - Digital Super Model

Three weeks after first discovering Shudu, 'she' has doubled her following on instagram to 70k. After being featured on Highsnobsociety people in my surroundings (not in fashion) are also talking about her as a phenomenon. Digitisation of fashion is in full-throttle towards an unknown, but very certain future. The space is remains undefined allowing for initiatives like The Fabricant to define the future aspects of what this holds.

I believe there will be many more of such initiatives popping up left and right this year. This year we saw Prada hiring @lilmiquela as their social media GIF influencer, Balenciaga showcasing their 3D printed collection and Gucci using 3D printed heads of their models as attributes. As for Shudu, she might just be the highlight of the next years fashion week.


Shudu - https://www.instagram.com/shudu.gram/

Lilmiquela - https://www.instagram.com/lilmiquela/

Gucci - http://www.newsweek.com/gucci-cyborg-feminism-milan-fashion-week-poppy-816170

Balenciaga - http://www.3ders.org/articles/20180306-balenciaga-uses-3d-printing-to-create-dramatic-silhouettes-in-aw-2018-fashion-collection.html